Dr. Samer Elhajjar
Senior Lecturer, National University of Singapore (NUS)

Dr. Samer Elhajjar holds a Doctorate in Marketing from EM Strasbourg Business School-University of Strasbourg, France. He currently serves as a Senior Lecturer of Marketing at the esteemed National University of Singapore (NUS), which ranks 8th globally in the QS league table and is a leader in Asia’s educational landscape. At NUS, he imparts his expertise to both undergraduate and graduate students.
Dr. Elhajjar is also an active researcher, mentor, and angel investor in the entrepreneurship ecosystem with start-up companies in his portfolio with operations in Singapore, the Middle East, and the UK.
With a rich academic background, he has translated his knowledge into impactful consulting projects for many companies and organizations globally. His expertise has touched enterprises of all sizes, including notable collaborations with Carrier, Cartier, Paypal, HubSpot, Oman Ministry of Civil Service, and UNDP.
Samer actively engages in executive development and training, lending his expertise to global companies, including renowned names such as Samsung, Adobe, Sony Electronics, Toshiba, Nestle, Sembcorp Industries, ByteDance, Google, Shopee, S&P Global, AirAsia, and Hyundai.
Dr. Elhajjar’s expertise has extended to prestigious platforms, where he has taken the stage as a speaker at renowned companies like Microsoft, as well as numerous academic universities. Moreover, he is a frequent media commentator, sought after for his insights, with interviews featured in esteemed outlets such as BBC, The Straits Times, CNA, Insider, Today, and others.